If better things in life come in pairs, then the folks at Brandt Meat Packers Ltd. certainly have the formula for doubling up consumer convenience and dining pleasure through cutting-edge packaging down pat.
Since opening its doors back in 1958, the Mississauga, Ont.-based manufacturer of European-style cold-cuts and delicatessen meats—founded by German expat couple Gerhardt and Ida Brandt—has grown to become a well-recognized mainstay in the meat and deli aisles of leading Canadian grocers, with its diverse variety of sausage, salamis and hams renowned for their gourmet-quality flavor and craftsmanship, rooted in old family recipes that have been passed down from generation to generation.
In fact, according to the founding couple’s daughter and company vice-president of sales and marketing Brigitte Brandt-Welzel, many of the products Brandt Meat produces today remain fundamentally unchanged from the original recipes—carrying on a proud tradition that has earned the company a fair share of prestigious gold-medal awards at various international deli meats competitions.
“Because we focus so much on our European roots and heritage in how we make our meats, while also offering such a wide range of specialty products, I would describe Brandt Meats as something of a niche company,” Brandt-Welzel told Canadian Packaging on a recent visit to the company’s state-of-the-art production complex—comprising over 125,000 square feet of production space over two adjoining buildings—where the company’s 175 employees work on a two-shift, five-days-per-week schedule to manufacture over120 different mouth-watering meat products ranging from dry-cured, cooked, smoked and oven-roasted pork and beef to processed chicken, turkey and veal slices and sausage.
Sold at all the major grocery chains across Canada—including Metro, Sobeys, Loblaws, Food-Basics, Walmart, Longo’s and many others—the company has also enjoyed some success in select U.S. markets in recent years, according to Brandt-Welzel, as well as exporting its products to a regular client in Hong Kong, flying out a special shipment there every six to eight weeks.