Domino partners to bring freshest beer to market
California's Firestone Walker Brewing Company uses advanced inkjet and laser printing solutions.
September 8, 2014
by Canadian Packaging Staff
GURNEE, Ill.—Firestone Walker Brewing Company has partnered with Domino Printing to ingrate two advanced continuous inkjet and laser printing solutions – Dominos’ A420i and the D320i (see image above) – into their three main production lines running cans, kegs and bottles of their award-winning pale ales and barrel-aged brews.
With a commitment to quality, the California-based brewer decided, in order to gain consumer trust and deliver the freshest brew possible, the date code must be clearly presented on the packaging.
“One of the most critical elements to packaging is the date codes,” says Firestone Walker packaging manager Will Crosby. “It’s our commitment to show full visibility of when the beer was packaged and ensure that customers are receiving the freshest product on the market.”
To fulfill this commitment, Crosby selected Domino’s advanced laser printers.
“We found a laser would be the cleanest, best looking application,” Crosby states. “We found Domino would be the best quality, best value and right laser for our application.”
Domino’s A420i Continuous Ink Jet, used on Firestone Walker’s cans, offers the lowest total cost of ownership of any ink jet printer thanks to a new i-Tech (intelligent Technology) service-free ink system that delivers ultra-low makeup usage, reducing costs and operator intervention.
To code bottle labels and cartons, Firestone Walker has employed Domino’s D320i Laser. The scribing laser permanently applies codes to a variety of materials from low to high production speeds, and is capable of producing unlimited lines of text in any orientation, and in many fonts and sizes. The lasers can be managed by Domino’s intuitive remote TouchPanel, or through the web-based interface from any industrial PC.
Both products were built to withstand challenging production environments, including the harsh wash downs required to thoroughly clean brewing equipment.
Since employing Domino’s laser solutions, Crosby notes that, “We’ve had almost no downtime.”
Firestone Walker Brewing Company is based in Paso Robles, California. Renowned for crafting award-winning pale ales and barrel-aged beers on California’s Central Coast, Firestone Walker distributes 17 core brands of beer and sells an equivalent amount to 3.5 million cases annually.
Domino is a leading manufacturer and distributor of coding, marking and digital printing solutions. Celebrating over 35 years in business, Domino is a global organization headquartered in the UK, with 25 subsidiaries, more than 200 distributors, representation in over 120 countries, and over 2,000 employees worldwide. For more information, visit www.domino-na.com.