Canadian Packaging

B&R Industrial Automation Launches New Packaging Expert Group for North America

By Canadian Packaging Staff   

Automation B&R Industrial Automation

In 2010 B&R Industrial Automation, headquartered in Roswell, GA, formed a new team of packaging experts to work closely with the packaging industry community.

John Kowal, Tom Jensen, Joe Krogman and Marcel Voigt joined B&R in January as part of the strategic market development group. This team of automation experts will expand B&R’s activities in the North American marketplace and strengthen the company’s position within the packaging industry.

Kowal and Jensen are respected, well-known members of the packaging automation community. Over the years they have contributed greatly to the establishment of industry wide standards, the expansion of mechatronics education, and the adoption of advanced control technologies and competitive strategies for packaging system providers and users. They will lead B&R’s Packaging Expert Group as market development managers.

Jensen brings with him more than 20 years of experience in machine development, motion control, and robotics. He is a longtime member of the OMAC Packaging Workgroup, PMMI Education Committee and Institute of Packaging Professionals. Jensen’s expertise lies in engineering management and business development within the realm of packaging automation.


Over the past 17 years Kowal has successfully established technology companies and standards in vertical markets worldwide. His main career focus has been in the packaging industry. Kowal helped form the OMAC Packaging Workgroup. He is an active member of the PMMI Trade Show Strategy Committee, IoPP, ISA and BMA, and also hosts a popular packaging machinery LinkedIn group.

Krogman, project manager, and Marcel Voigt, application expert, are the technology experts within the packaging group. Krogman has more than eight  years experience in sales and engineering. Voigt has been working in the field of motion control for the past six years. Their extensive knowledge in packaging machine development will contribute greatly to the success of the B&R Packaging Expert Group.

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