April 7, 2010
by Canadian Packaging Staff
Whole Foods Market, headquartered in Austin, TX, has announced a company-wide wine cork recycling program, making it easy for wine enthusiasts to properly dispose of corks. The first national retailer to launch a cork recycling program, Whole Foods Market will accept natural wine corks at all of its 292 stores in the U.S., Canada and the U.K.
Whole Foods Market is partnering with Cork ReHarvest, which has led the cork recycling movement in North America, helping collect and recycle some of the 13 billion natural corks that are produced each year.
“We often forget that cork is a renewable, recyclable material that does not belong in our landfills, says Erez Klein, wine and beer buyer for Whole Foods Market’s Pacific northwest region, which first launched the program that is being expanded company-wide. “Whole Foods Market is excited to make cork recycling more accessible to our shoppers, and Cork ReHarvest allows us to help sustain cork forests, a critically important resource for our planet, and to do so with near effortless local community action.”
Mediterranean oak forests that supply cork support one of the world’s highest levels of forest biodiversity and the second-highest number of plant species in the world. Not a single tree, which can live up to 300 years, is cut down during cork extraction; instead, bark is harvested by hand every 9 to 12 years (see photo above).
Through Cork ReHarvest, there is virtually zero increase in carbon footprint. Corks make their entire journey from stores to recycling centers on trucks that already are en route to each destination.
“By launching this company-wide recycling effort, Whole Foods Market is demonstrating its commitment to its green mission,” states Patrick Spencer, director of Cork ReHarvest. “Cork ReHarvest is honored that, together with Whole Foods Market and our other partner, Willamette Valley Vineyards, we have the opportunity to recycle this natural, renewable product, and to bring awareness to the environmental importance of the Mediterranean cork forests.”
For Canada and the U.S. on the western side of the Rocky Mountain range, corks will be delivered to Western Pulp of Corvallis, OR, where they will be turned into recyclable wine shippers containing 10 per cent cork. In the Midwest, corks will be sent to Yemm & Hart Ltd. of Marquand, MO, which produces cork floor tiles. And on the East Coast and in the UK, corks will be transported to Jelinek Cork Group of Oakville, Ont., one of the oldest cork manufacturers in North America, where old corks will be made into post-consumer products.
“Our winery was the first to use cork certified by the Rainforest Alliance to Forest Stewardship Council standards so Cork ReHarvest was a logical evolution in our commitment to the sustainability of the cork forests,” explains Jim Bernau, founder and president of Willamette Valley Vineyards. “As stewards of the land, the health of our planet comes first. Additionally, wine made from naturally grown grapes tastes better.”
For more information on the program, visit www.corkreharvest.org.