Canadian Packaging

Sonoco Launches True Blue Sustainability Brand


October 13, 2009
by Canadian Packaging Staff

Sonoco, one of the largest diversified global packaging companies, has announced its Sonoco True Blue program, a new umbrella brand for packaging solutions and recycling services that have met stringent sustainability requirements.

To qualify for the program, a package must clearly offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction. A package may also qualify if during the production process it uses less energy, water or raw material, or results in fewer carbon emissions.

“For more than a century Sonoco has been engaged in “green” initiatives, long before sustainability was considered important. Now, we are taking our efforts to a new level, a True Blue level, with the creation of a brand for our packaging products and recycling services,” said Charles Sullivan, Sonoco’s executive vice president, Consumer.

Sonoco, a total packaging solutions provider, offers a full range of packaging supply chain products and services from concept and design to reclamation and recycling.

Sonoco has developed a proprietary sustainable packaging design software program that helps customers reduce their packaging environmental footprint by substituting materials, down-gauging structures and simplifying packaging to improve its recyclability.

Currently, the following products are a part of the Sonoco True Blue brand: shaped and round composite cans, blow-molded plastic containers, thermoformed packages, molded and extruded plastics products, ends and closures, printed flexible packaging, point-of-purchase displays and protective packaging.

Visit www.sonoco.com/trueblue to learn more.