Going green can be a good conscience cleanser, but if done right, making more sustainable product packaging can be a feast for the eyes as well.
And for the Florham, N.J.-based cosmetic products packaging manufacturer World Wide Packaging Inc. (WWP), the company’s newly-launched WWPledge – an Eco-Friendly Commitment line of one-piece oval tubes—made entirely from post-consumer, recycled plastic resins (PCR)—is truly a sight to behold.
“We are proud to offer our one-piece oval tubes in an eco-friendly version,” says WWP vice-president Jeffrey Hayet. “If there was ever any doubt that an eco-friendly package could also be beautiful, those concerns can now be laid to rest. Our one-piece oval tubes are both.”
According to WWP, which originally developed the tubes for the Almay and Good Stuff Organics brands of skin-care products, the body of the tube, as well as the head and cap, are manufactured from PCR according to a patented design that actually helps eliminate the online filling problems frequently cased by the “back-off” effect encountered with the conventional tubes with separate caps, while also helping deliver maximum brand loyalty reinforcement by ensuring the correct in-hand orientation of the package graphics.