Canadian Packaging

MWV Launches Next Gen Tobacco Paperboard


September 15, 2009
by Canadian Packaging Staff

MeadWestvaco Corp. (MWV), a global packaging solutions leader, has announced the first in a series of new tobacco paperboard launches with the introduction of Promina the next generation of solid bleached sulfate (SBS) tobacco board intended for use in premium tobacco packaging.

MWV developed Promina using proprietary new technologies to create a groundbreaking board with almost identical operating properties as its market leading predecessor, Printkote Tobacco, but at an average basis weight reduction of seven percent. Promina’s benefits also include enhanced printability, runnability and consistency, producing a sheet that is 40 per cent cleaner than MWV’s previous premium quality board offering.

With packaging taking on a greater role in the tobacco industry as advertising, marketing and brand development in certain outlets are increasingly restricted; therefore the manufacturing demands are high. The hinge lid box, the tobacco industry’s most widely used type of package, continues to come under increased demand to serve as a brand’s primary ‘billboard.’ The material used in cigarette packaging needs not only to support premium printing designs but must also be sturdy, durable and versatile to operate effectively in today’s complex, high-speed packaging and converting equipment.

MWV’s Printkote Tobacco paperboard was preferred by customers and was the leader in operational runability due to its consistency and quality – allowing customers to run at higher operating speed to maximize productivity. The improvements in MWV’s Promina grade are expected to continue this tradition while providing additional benefits to tobacco companies around the globe.

Promina provides the tobacco industry with new options for sustainable solutions, as the manufacturing of this new board can reduced energy consumption, CO2 emissions and water usage compared with the Printkote Tobacco grades.

Compared to the Printkote Tobacco, Promina is expected to:

Additionally, MWV is researching and developing post-consumer recycled grades as an alternative option to meet specific sustainability demands and/or support the green goals of tobacco companies.

For more information, please visit www.mwv.com.