Paper-based recycling company changes name to better reflect its Cascades ownership.
October 22, 2010
by Canadian Packaging Staff
Cascades Recovery Inc. is the new corporate name of a company formerly called Metro Waste Paper Recovery Inc., a Toronto-based unit of the Cascades Specialty Products Group that specializes as a major North American player in the management and recycling of discarded paper-based materials through a national network comprising 21 recovery centers.
According to the company, the new name will better reflect its ownership by the Kingsey Falls, Que.-headquartered forest products group Cascades Inc., while providing for better marketing and brand opportunities for Cascades products and services, including helping its clients in the industrial, commercial, retail and graphics sectors achieve their sustainability goals and objectives.
Says Cascades Recovery chief executive officer Al Metauro: “It is the right time to capitalize on on our relationship with Cascades and to refresh our image to reflect the fact that we care so much about paper and packaging, that when it is discarded, we want it back. We needed a name that says it all, and Cascades Recovery is that name.”
Adds Metauro: “Unlike waste companies whose primary business is sending waste to landfill, our business is to divert material from landfill and find ways to use the discarded materials over and over again, working—towards zero waste.”
For more information, visit: www.cascades.com/products-and-services/recovery-dev/about-us.