As part of its strategy, Coca-Cola European Partners aims to double the amount of recycled plastic in all of its bottles by 50 percent by 2020.
July 12, 2017
by Canadian Packaging staff
Coca-Cola European Partners (CCEP) has unveiled its new Great Britain sustainable packaging strategy—setting out an ambition for its British business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.
At present, only 70 percent of the cans and 57 percent of the plastic bottles used each year are recycled—numbers that CCEP believes should be higher.
Through its new Great Britain sustainable packaging strategy, the company sets out the key actions it will take, and the areas where it will look to work with others, to improve the recovery and recycling of drinks packaging, and to reduce littering in Great Britain.
The new strategy is focused on three key areas:
In addition, as part of its commitment to support DEFRA’s (Department for Environment, Food & Rural Affairs in the UK) new working group on voluntary and economic incentives to reduce littering, CCEP will seek to advance its own knowledge of how consumers are motivate by an incentive-based scheme by testing an on-the-go bottle collection and reward program. This test will examine the behavioral impact of reward schemes and help inform any future national approaches to reducing litter and increasing collection and recycling rates. More details on these trials will be announced later this year.
Leendert den Hollander, vice-president and general manager at Coca-Cola European Partners GB, says: “We have long been committed to reducing the environmental impact of our packaging. We have ensured that all our bottles and cans are 100 percent recyclable; we have reduced the weight of our packs as much as possible; and have a long-standing commitment to use locally-sourced rPET (recycled polyethylene terephthalate) and other recycled materials in our packaging.
“Coca-Cola operates in Great Britain as two businesses—Coca-Cola Great Britain and its bottling partner Coca-Cola European Partners—and it is through this strong partnership that we have been able to make significant progress in recent years. However, both companies realize there is much more to be done and we have worked together to build an end-to-end strategy focused on meaningful actions in three key areas.
“Our goal is to work with local and national partners to ensure all of our packaging is recovered and recycled. Our new strategy sets out how we will start work to achieve that. We have focused on the actions we can take as a business – such as our ability to communicate to consumers on the importance of recycling – as well as the areas where we want to work in close collaboration with others to reduce litter and increase the recovery and recycling of plastic bottles.
“Our desire to double the amount of recycled material we use in our plastic bottles sends a clear signal that we want to play a positive role in supporting the circular economy here in Great Britain. Our ambition – and our ability to go further in the future – will require reform of the packaging collection system in Great Britain and we will work with others to champion the changes that are required to ensure all our valuable materials are recovered.”
About Coca-Cola European Partners
Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.
In Great Britain, it employs some 3,600 people across England, Scotland and Wales at manufacturing sites, offices and depots. The company makes, sells and distributes the following products in Great Britain for The Coca-Cola Company: Coca-Cola, Diet Coke, Coke Zero Sugar, Appletiser, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Powerade, Oasis and 5 Alive. The company also makes and sells or delivers Monster, Relentless and Capri-Sun in Great Britain.
To find out more, visit www.coca-cola.co.uk/sustainablepackaging and www.ccep.com.
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