Canadian Packaging

Cascades Tissue Group recognizes green associates

The Cascades Tissue Group acknowledges the contribution of 23 clients and distributors in the preservation of the environment.


April 29, 2011
by Canadian Packaging Staff

Cascades Tissue Group, a division of Cascades Inc. of Kingsey Falls, Que., has acknowledged 23 clients and distributors who by purchasing almost a million cases of tissue paper made of 100 per cent recycled fiber have contributed to saving 580,684,397 liters of water—the equivalent of 232 Olympic-sized swimming pools.

In recognition of their individual contribution to water conservation, Cascades will award each with an honorary plaque and a copy of Cascades’ Sustainable Development Plan.

In 2010, the quantity of uncut trees was used to measure the environmental contribution of large buyers of tissue paper in the Away-from-home division.

“Cascades Tissue Group attaches as much importance as ever to the number of trees we avoid cutting by using recycled fiber, but we also know that water management is an important issue for businesses”, mentions Suzanne Blanchet, president and chief executive officer at Cascades Tissue Group. “In fact, water management ranks among organisations’ ten most important social and environmental factor when it comes to their purchasing decisions.”

Last year Cascades used an average of 9.7 m3 of water per metric tonne of manufactured paper, an amount that is six times less than the Canadian paper industry average of 60 m3.

“Water management is one of Cascades’ main environmental preoccupations. Our processes and practices are constantly reviewed to reduce water used during product manufacturing,” adds Blanchet.

Cascades aims to reduce its water consumption even further over the next two years. This objective and 17 other key performance indicators have been included in its 2010-2012 Sustainable Development Plan. To find our more of the Sustainable Development Plant, click HERE.

About Cascades Tissue Group

Cascades Tissue Group, a division of Cascades inc., is the fourth largest manufacturer of tissue paper in North America with 18 plants in Canada and the U.S. Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibers. The company employs nearly 12,500 employees in over 100 units located in North America and Europe.

For more information on Cascades Tissue Group, visit www.cascades.com/tissuegroup.