Canadian Packaging

UK bringing wine in cartons to the shelves

Winery looks to be first in UK to utilize Tetra Pak cartons.


June 20, 2012
by Canadian Packaging Staff

A new partnership between global packaging leaders Tetra Pak and Greencroft Bottling Company Ltd., part of the Northern Ireland-based Lanchester Wine Group, brings wine in a carton to UK shelves for the first time via the Tetra Prisma Aseptic 750 ml carton.  OK

An alternative to glass bottles, Tetra Pak cartons offer lower materials costs and a final product providing space-efficiency, on-shelf brand and tier recognition as the cartons offer a 100 per cent printing surface area, providing multiple branding opportunities for wine producers.

Environmentally, the Tetra Pak cartons are widely recyclable, low-carbon and made primarily from a natural, renewable resource – wood in the form of paperboard – with over 1.5 billion cartons in the UK and Ireland are made using FSC (Forest Stewardship Council) certified board. They are also lightweight and space efficient; 1-million liters of wine packed in Tetra Prisma Aseptic 750ml cartons can save up to 436 tonnes of packaging versus standard glass bottles, reducing fuel requirements and the number of trucks on the road.

For consumers, cartons provide a convenient, safe and environmentally-friendly alternative to glass bottles. They are lightweight, shatter-proof and easy to grip, store, pour and re-seal. After use, it can be flattened to one-sixth of its original size, saving space in the recycling bin.

And, lest one be concerned about the actual wine – Tetra Pak says the wine quality is maintained.