A great-looking package may not always guarantee a bestselling consumer product, but it can certainly go a long way in making the rest of the industry take notice, which is what happened a few weeks ago when tea distributor Tetley Canada Inc. picked up the prestigious Canadian Grand Prix Best New Product Award in the competition’s total beverage category.
Retailing in colorful paperboard canisters designed by the Toronto-based branding specialists Shikatani Lacroix, which has worked with Tetley for over 18 years, the company’s Tetley hot Green Tea Pomegranate and Tetley hot Green Tea Blueberry beat out 202 entries in Canada’s longest-running new-product award competition for the food industry—originally launched by the Canadian Council of Grocery Distributors (CCGD) in 1993.
Judged by a 32-member panel comprising consumers, food editors, journalists, advertising executives, packaging designers and CCGD member-companies, this year’s Canadian Grand Prix contest featured new products from across a wide range of food, non-food and private-label categories.
All of the entered products were judged along five criteria—presentation and packaging, product characteristics, innovation and originality, overall consumer value, and consumer acceptance value—with only those products scoring over 70 out of 100 being elected as finalists.
This year, five of Tetley tea brands made it to the final hurdle as finalists, with the Tetley hot Green Tea Blueberry and Pomegranate flavors ultimately picking up a top Canadian Grand Prix award each.