May 29, 2009
by Canadian Packaging Staff
The Hamilton, Ont.-based Transparent Packaging Inc., a pioneer in clear folding carton converting technologies with its manufacturing plant in Montreal, Que., has introduced its latest innovation: a scented transparent packaging box that not only allows consumers to see the product, but also entices the consumer to pick the product up off the shelf to smell it.
This innovation allows brand owners and consumer product manufacturers to attract consumers with another of their product’s key attributes, its fragrance, without the addition of a secondary paper scratch and sniff sticker, which can have a denigrating effect on the packaging image.
Various product categories from hair and body care to perfume product companies would find this packaging augmentation a great leap in their branding efforts with immediate return on investment.
According to the president of Transparent Packaging, David Dennison, the company has developed several innovative application methods to allow for large-scale production runs, as well as relatively low volume specialty product applications.
Along with the use of transparent plastic folding cartons for product visibility with optional opaque, translucent or holographic print, the addition of a fragrance encapsulates the concept of "Multi Sensory Packaging", a concept that Transparent Packaging is proud to pioneer.