Canadian Packaging

Pepsi Refreshes With Three Innovations


March 10, 2009
by Canadian Packaging Staff

As part of the company’s Refresh Everything campaign, Pepsi is reinvigorating its beverage lineup with the introduction of three new products: Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback , all sweetened with natural sugar, will be hitting the beverage aisle this March and April.

An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. The amber-hued cola gets its color from natural caramel and natural apple extract. From the amount of bubbles to the foam that rises to the top of beverage when it’s poured, Pepsi Natural offers a brand-new cola experience.

Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in the following ten regional markets; Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.

Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands.

Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.

Pepsi-Cola North America Beverages, based in Purchase, N.Y., is PepsiCo‘s refreshment beverage unit in the United States and Canada.

For more information, please visit www.pepsiproductfacts.com.