June 7, 2010
by Canadian Packaging Staff
Sleever International, headquartered in France, has revealed its Skinsleever tactile varnish, a new 3D effect that stimulates the consumer’s senses to get closer to it.
This new dimension to consumer packaging–sensoriality–has caused the 3D finish to become a new major component to brand marketing strategy.
This effect resides on the Sleever-developed Helioflex printing process, that calls upon the mastery of several different printing techniques. A single printing line suffices to successively carry out rotogravure, flexography and serigraphy. The high-quality finish can feature up to 14 colors, with the 3D-effect obtained by a special outer varnish that enhances and boosts the printing volume.
Compatible with all types of films, the operation is carried out with such precision, within a few tenths of a millimeter, that the resulting finish is superlatively subtle.
The first to use the Skinsleever application are Cricket lighters of the Swedish Match Group (see photo above). Five series of eight visuals were designed by the French firm Alpha Centauri Design on a variety of themes, among which the Bling-Bling collection
The 3D-effect makes it possible to boost the volume of visuals, turning products into a fashion statement. The success of the first series has been such that Cricket is already planning sequels.
For more information, visit www.sleever.com.