Canadian Packaging

New packaging earns Pepperidge Farm innovation and sustainability awards

Packaging designs create a 65 percent reduction in materials.


May 29, 2012
by Canadian Packaging Staff

During the month of May, 2012, Pepperidge Farm, Incorporated was awarded two packaging industry awards: the DuPont Awards for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals (IOPP).

Located in Norwalk, CT, Pepperidge Farm, a division of the Campbell Soup Company, was recognized for its Deli Flats thin rolls and Goldfish breads (see photo above) for innovative packaging design, sustainability and waste reduction.

With new packaging, the products were able to reduce its materials use by 65 percent. As well,  the more compact package allow 25 percent more product to be shipped in the same shipping unit meaning reduced transportation costs and a smaller carbon footprint.

“When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that,” Pepperidge Farm director of packaging development Eva Peters. “We continued to innovate our original design, with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some.”

Both new package designs utilize a flexible film lamination that gives better visual graphics that are unique to the bakery aisle. With a strong seal, the films resist tears—the tear tape provides the benefit of tamper evidence.

They also have a re-sealable pressure-sensitive seal instead of a zipper, providing consumers with a package that is easy to open and easy to reclose.

According to the DuPont Awards panel, who recognized Pepperidge Farm with a gold level honor, “this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves.”