Canadian Packaging

New multi-tier packaging increases impulse sales

A boon to brand managers and marketeers, Smurfit Kappa's new one-piece shelf-ready pack ready to tackle the impulse confectionery market.


August 21, 2012
by Canadian Packaging Staff

With an estimated 70 per cent of all confectionery sales made on impulse, keeping the shelves fully stocked at peak times can be a difficult in the FMCG (fast-moving consumer goods) retail segment.

Smurfit Kappa, a global leader in paper-based packaging, has developed a revolutionary new one-piece, shelf-ready pack designed specifically for products not suited to being stood on edge in layers for display.

Smurfit Kappa’s machine erect, Storey Pack efficiently doubles the display of difficult products that have traditionally been packed in a single layer wasting high-value display space.

Called an industry first, Storey Pack is designed to solve the problem of packs with an awkward shape which still need to have shelf display space, while still allowing brand managers and marketers to ensure the most effective use of space, improve store appearance, and most importantly increase the sales of their brands.

The Storey Pack provides the ideal solution for the confectionery aisle, increasing the product count per case, allowing more products to be displayed and preventing stock-out.

Smurfit Kappa Machine Systems sales manager Richard Butler says: “The development of our new Storey Pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP (recommended retail price) solutions that enhance in-store presentation and reduce the amount of corrugate needed.

“Doubling up as a transit pack as well as point-of-sale display, the 100 per cent recyclable Storey Pack reduces carbon footprint and is manufactured from FSC (Forest Stewardship Council)-certified materials.”

Available as a one- or two-piece tray and lid solution, the Storey Pack is suited to supply a  retailers’ end-of-line packaging solutions for both low and high-speed applications.
For more information visit www.smurfitkappa.com.