Canadian Packaging

Diet Pepsi gets skinny

Amongst the hoopla that is the Mercedes-Benz Fashion Week, February 10-17, 2011, Diet Pepsi revealed a news look for its iconic brand in the form of a new skinny can that is every bit as long and lean as the models parading about the New York event.


February 10, 2011
by Canadian Packaging Staff

Amongst the hoopla that is the Mercedes-Benz Fashion Week, February 10-17, 2011, Diet Pepsi has revealed a new look for its iconic brand in the form of a new skinny can that is every bit as long and lean as the models parading about the New York event.

Available to U.S. consumers in March (no word yet on a Canadian release date), the new Diet Pepsi skinny can is being launched alongside a series of fashion events, including an art installation by fashion commentator, Simon Doonan.

“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week,” says Jill Beraud, chief marketing officer, PepsiCo. “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

The new look Diet Pepsi – which was first introduced in 1964 as a low-calorie, sugar-free soft drink – now features zero sugar, zero calories and zero carbohydrates. The beverage’s slim attractive look is considered by PepsiCo to be a perfect complement to the stylish looks of today, and is why it chose to unveil the new look at the fashion show.

Diet Pepsi will also be at Lincoln Center, teaming up with Charlotte Ronson, Betsey Johnson, Maybelline and offering onsite refreshment. Stylesetters attending Mercedes-Benz Fashion Week can stop by the Diet Pepsi booth to ‘get the skinny’ on the latest trends and collections.

For more information, visit www.pepsico.com.