January 13, 2009
by Canadian Packaging Staff
RPC Bebo Nederland has manufactured an innovative plastic bowl for Del Monte Foods, enabling the launch of a new range of citrus-peel-free products with extended shelf life via its Del Monte Citrus Bowls.
The line is a new range of ready to enjoy fruit slices, available in three flavors: red grapefruit, citrus salad (red and white grapefruit and oranges), and grapefruit duo (red and white grapefruit). Developed to meet consumer demand for pre-prepared and great-tasting fruit, Del Monte needed a versatile packaging format.
Xander Shapiro, director, Produce Marketing, Del Monte Foods explains: “Since we are not selling fresh-cut fruit, we needed a pack that would achieve extended shelf-life requirements, in addition to the ability to hold up well in the shipping and handling distribution environment. We also needed an appealing design that would be attractive enough to go directly from the refrigerator to the table.”
RPC’s unique bowl design was created using an innovative process known as Finite Elements Analysis, which sets ribs into the pack walls for exceptional vacuum resistance and compression strength. Thermoformed in high barrier PP/EVOH/PP, the bowl is highly transparent to highlight the mouth-watering fruit slices and features a re-sealable lid for consumer convenience.
The Red Grapefruit Citrus Bowl was launched in July 2008 into US grocery stores and Wal-Mart Supercenters, with the other flavors to follow at the beginning of 2009.
RPC Bebo Nederland has launched its new website, offering detailed information about the wide range of packaging solutions available for fruit, convenience foods and spreads. Check it out at: www.rpc-bebo.nl.