ELMWOOD PARK, N.J. –On January 28, 2013, Sealed Air Corporation, the makers of Bubble Wrap brand cushioning, and 366 students from Hawthorne High School in Hawthorne, New Jersey gathered together to set an official Guinness World Records title, “The Most People Popping Bubble Wrap at One Time“.
Bubble Wrap—the pop icon— and the school set the record with 366 students popping more than 8,000 square feet of the packaging material at an event of epic bubble-popping proportions on Monday morning in the town of Bubble Wrap’s birthplace, Hawthorne, N.J.
Of course, it was also done to celebrate the 13th Annual Bubble Wrap Appreciation Day, a day where millions around the globe honor the creation of Bubble Wrap brand cushioning, invented more than 50 years ago.
“Celebrating Bubble Wrap Appreciation Day where it all began in Hawthorne with a brand new Guinness World Record has made this holiday extra special this year,” says Sealed Air business manager Rohn Shellenberger. “We are proud to commemorate the day with Hawthorne High School and all of the Bubble Wrap cushioning fans around the world.”
For the event, rolls of Bubble Wrap filled the school gym, as the students were given two minutes using their hands and feet to pop as much of this iconic packaging material as possible.
“You could really feel the excitement in the gym as the participants prepared to set this world record,” states official Guinness World Record adjudicator Kimberly Partrick. “We applaud Sealed Air and Hawthorne High School for their hard work and enthusiasm for Bubble Wrap Appreciation Day, and their reward is setting a brand new Guinness World Records achievement.”
To make an even bigger pop with this year’s celebration of Bubble Wrap Appreciation Day, the students, faculty and staff at Hawthorne High School raised funds for Sandy Hook Elementary School during the event.
Bubble Wrap cushioning was invented in Hawthorne, NJ in 1960 by inventors Marc Chavannes and Al Fielding, who had originally conceived it as a plastic, textured wallpaper. Success was found when they marketed the product as a greenhouse insulator.
Chavannes then realized that product could be used as an improvement from paper and old newspapers for cushioning fragile items, and eventually created Bubble Wrap as a packing material, developing a special barrier protection that prevents air from leaking.
Thanks to the therapeutic discovery of popping the Bubble Wrap, it has become a global pop culture phenomenon.
Canadian Packaging magazine assumes the stressful record attempt was made far less stressful with all of that bubble popping.
To learn more about Bubble Wrap and other packing products, visit www.sealedair.com.