Wins special award for its Peel N’ Tear label for the brand Tum-E Yummies from BYB Brands.
December 5, 2012
by Canadian Packaging Staff
Oshkosh, WI—Bemis Performance Packaging, a leading supplier of flexible packaging, pressure sensitive material and roll-fed labels, has received a special jury innovation design award from the 2012 Beverage World Global Packaging Design competition for its Peel N’ Tear label for the brand Tum-E Yummies from BYB Brands (a Coke Consolidated Division).
The Peel N’ Tear label is an extended roll-fed label providing a patented, perforated, removable coupon.
The back of the coupon portion is printed to convey a variety of information including variable gaming, cross-merchandising, new product launches, or rebates and discounts.
A full label remains on the bottle after the coupon is removed, meaning the UPC and deposit copy remain, allowing the bottle to pass through the redemption and recycling processes.
The Peel N’ Tear label provides a unique solution for small bottle labels. The peelable corner entices consumers to tear off the perforated coupon, revealing the gaming code that drives consumers to the product’s website.
“The Peel N’ Tear platform offers our customers a unique approach to bottle labeling and targeted communication with the end consumer. The concept was borne out of collaboration with our allied equipment partners, which together with Bemis print technologies delivered true innovation to the beverage market,” says J.B. Fisher, general manager – Beverage Segment of Bemis Performance Packaging. “Peel N’ Tear demonstrates Bemis’s commitment to the beverage industry, which is part of our active pipeline of secondary and primary packaging innovation targeted at this segment.”
The Beverage World Global Packaging Design Awards recognize the best in beverage packaging design around the world, with packaging judged on a variety of elements including graphic design and structural innovation.
Headquartered in Neenah, WI, Bemis Company is a major supplier of flexible packaging and pressure sensitive materials used by leading food, consumer products, healthcare and other companies worldwide. Founded in 1858, the company is included in the S&P 500 index of stocks and reported 2011 net sales of $5.3 billion. The company’s flexible packaging business has a strong technical base in polymer chemistry, film extrusion, coating and laminating, printing and converting. More information can be found at www.bemis.com.