Canadian Packaging

Beauty is skin deep

For global skin-care products giant Beiersdorf Group, packaging sustainability is a beautiful thing when done right—as with the company’s recent redesign of creme jars for its bestselling Aquaphor Healing OintmentEucerin Moisturizing Creme and brands of dry-skin remedies.


January 25, 2011
by Canadian Packaging Staff

For global skin-care products giant Beiersdorf Group, packaging sustainability is a beautiful thing when done right—as with the company’s recent redesign of créme jars for its bestselling Aquaphor Healing Ointment and Eucerin Moisturizing Créme and brands of dry-skin remedies.

Previously retailing across the U.S. in a thick wall creme jar, both products have recently been relaunched in even further lightweight containers—such as thinwall outer shell based on the original 500-ml design and a lighter version of the original 150-ml container—developed by RPC Bramlage-Wiko USA at its manufacturing facility in Morgentown, Pa.

All packaging components are injection-molded in lightweight  polypropylene, with the white outer wall enabling the package to accentuate branding information on the transparent labels product labels, with  the blue, white and teal lids providing for an eye-catching contrast to help catch the consumers’ attention, according to Beiersdorf, which adds that the new containers have also enabled notable filling line efficiencies during the manufacturing process.

For more information, visit www.beiersdorf.com and www.rpc-group.com.