Canadian Packaging

Anticipation for the new Heinz glass jar

Even with no need to play catch-up, Heinz still delivers a new 300 gram glass jar to drive new usage occasions.


June 5, 2013
by Canadian Packaging Staff

Via its new packaging development partnership, H.J. Heinz and Ardagh Group have developed a distinctive and stylish new 300 gram jar for the European launch of a new range of culinary ketchups, including such new flavors as: Balsamic Vinegar, Basil & Oregano.

The jar has been carefully crafted to complement more consumers’ mealtimes, and was designed with adults in mind.

The new ketchup range aims to drive new usage occasions by allowing consumers to spoon a generous serving of the flavor-filled ketchup onto more of their favorite meals. Yes… spoon then ketchup.There’s no need to spank the bottle or even tip it at an angle. Just twist the jar’s lid and act like an adult and spoon it onto whatever meat your are eating. Though one supposes you could still use your finger as a utensil. Whatever. You are the adult. You decide.

Ardagh’s development team in Poland collaborated with, Netherlands based FLEX/the INNOVATIONLAB, who provided them with a realistic prototype model, from which Ardagh’s product development team was able to make calculations for producing the molds used in the glass manufacturing process.

Ardagh used special design features to prevent undercuts, and for mold manufacturing they used stronger AGN cast iron to produce the blow molds. They also developed a new approach for handling the molds, which, by eliminating all manual handling, has enabled them to extend the mold life.

Ardagh was able to successfully meet the challenge of creating detailed full body debossing, which gives the jar its distinctive Heinz identity.

An eye-catching shrink sleeve compliments the overall effectiveness of the package, which ideally suits premium usage occasions and table presentation.

“We’ve developed a new range of tasty ketchups – rich, thick and full of flavor—to complement more of the meals we know our adult consumers eat,” says Heinz senior brand manager Emma Rumble.

“Our aim is for Heinz Tomato Ketchup to be enjoyed at every mealtime, and the new jar format means our consumers can simply spoon out and enjoy more often,” she continues.

“Launching our new ketchup range is another example of our continued commitment to developing new innovations that create excitement in the category.”

In February of 2013, Warren Buffet, the second-richest man in the world, has along with his Berkshire Hathaway fund purchased the world-famous Heinz company for $28 billion. While this means that Buffet would take on about $5 billion of accumulated Heinz debt, it also gave Buffet a new portfolio that contains a stake in underwear, insurance, Walmart and Coca-Cola. The global headquarters for Heinz remains in Pittsburgh, Pa.