Canadian Packaging

Packaging can persuade you to buy – even in the dark

By Terry O'Reilly, CBC, Under The Influence   

Design & Innovation General CBC Radio How Packaging Persuades Packaging influences consumers Under The Influence

The CBC's Under The Influence radio show with Terry O'Reily discuses How Packaging Persuades.

CBC radio program – Under The Influence – takes a look at how packaging persuades consumers to purchase – or not to purchase retail products off the shelf.

Featuring an actual radio program you can listen to, CBC’s website provides a full transcript of the program on-line, complete with images of products to back up the thesis… or is it fact?

Check out the article (and radio program – listen to it while you read along!) at www.cbc.ca.

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