Canadian Packaging

Packaging can persuade you to buy – even in the dark

The CBC's Under The Influence radio show with Terry O'Reily discuses How Packaging Persuades.


May 19, 2015
by Terry O'Reilly, CBC, Under The Influence

CBC radio program – Under The Influence – takes a look at how packaging persuades consumers to purchase – or not to purchase retail products off the shelf.

Featuring an actual radio program you can listen to, CBC’s website provides a full transcript of the program on-line, complete with images of products to back up the thesis… or is it fact?

Check out the article (and radio program – listen to it while you read along!) at www.cbc.ca.