Canadian Packaging

Toyota leads Canadian Black Book Retained Value Awards


March 9, 2010
by Purchasingb2b Staff

Recall-plagued Toyota has received a bit of good news: the automaker’s vehicles continue to hold their value.

Canadian Black Book (CBB) has announced the winners of its fifth annual Retained Value Awards. This year, the award examined 2006 models. Of the 17 categories measured, Toyota came out on top in six—seven, if you include Lexus.

According to CBB, the awards were created to help buyers identify which vehicles retain the highest percentage of their original value.

“Although strong retained value performance is not a guarantee of future strength, it is a strong indicator for how a vehicle should perform in the future,” CBB stated in a press release, adding that a vehicle with a lower depreciation rate will reduce overall cost-of-ownership.

And the winners are…

Winners of this year’s awards include:

•    Toyota Yaris (sub-compact);
•    Mazda 5 (compact);
•    Honda Accord, Subaru Outback and Volkswagen Passat (mid-size car);
•    Toyota Avalon (full-size car);
•    Lexus IS Series (entry luxury car);
•    Audi A6 and BMW 5 Series (luxury car);
•    BMW 6 Series and Mercedes-Benz CLS-Class (premium luxury car);
•    Mini Cooper and Volkswagen GTI (sports car);
•    Porsche 911 (premium sports car);
•    Toyota RAV4 (compact SUV)
•    Honda Pilot (mid-size SUV);
•    Nissan Armada and Toyota Sequoia (full-size SUV);
•    Mercedes-Benz G-Class (luxury SUV);
•    Honda Odyssey (minivan);
•    Dodge Sprinter (large van);
•    Toyota Tacoma (small pick-up); and
•    Toyota Tundra (large pick-up).

“Given Toyota’s recent media attention this outcome may be a surprise to some,” commented Larry Shred, executive vice-president of CBB. “So far their values remain stable and that is a strong indicator of the public’s trust in Toyota the brand.

“Every winner should take pride in this achievement. What the public wants is value for their money, and these are some of the top companies delivering high value.”