Brand developer appoints Jim Lucas to the position of executive vice-president of its global insights and strategy.
December 11, 2012
by Canadian Packaging Staff
Schawk, Inc., a leading global provider of brand development and deployment services, has announced it has appointed Jim Lucas to the newly created position of executive vice-president, global insights and strategy.
Lucas will be responsible for formalizing the company’s shopper marketing offering and driving insight and strategy across the organization to develop solutions that enable clients to become more effective at converting shoppers into buyers. He will work with clients to improve, develop and advocate new shopper marketing opportunities and methods for activating and scaling the deployment of them worldwide.
Schawk president Eric Ashworth notes: “The appointment of Jim to this position underscores Schawk, Inc.’s commitment to deepening its expertise in shopper behavior and bringing the perspective and expertise of industry thought leaders like Jim to c-level client engagements.”
Says Lucas, “The power of the retail environment continues to grow as a place for brands to have greater influence with shoppers. I am excited to be in a position to help Schawk, Inc. broaden its deep packaging expertise by applying shopper insights to drive meaningful change and impact for brands throughout stores and to bring clarity and creativity to the broader shopper experience.”
Prior to joining Schawk, Inc., Lucas was most recently executive vice-president, global director retail insight and strategy at DraftFCB Chicago. His distinguished career in marketing also includes senior management roles in strategic planning and research at Frankel in Chicago and Krumm & Associates LLC.
The acknowledged founder of the science of retail ecology, Lucas is internationally recognized as a veteran marketer and leading retail expert and brings nearly a quarter century of experience to today’s changing retail landscape.
As one of the industry’s foremost practitioners of global shopper marketing, Lucas is considered a leading expert in retail ecology science, i.e., understanding how consumers interact with brands and how they behave in retail environments.
Companies and brands Jim has worked with include: Beiersdorf, Coca-Cola, Del Monte, KFC, Kmart, Kraft Foods Inc., Motorola, Ontario Lottery & Gaming, Procter & Gamble, Quaker Oats, SC Johnson, Sony, Taco Bell, the United States Postal Service, and Walgreens.
A frequent speaker at leading global conferences in countries including China, India, Australia, New Zealand and South Africa, presentations from Lucas have enlightened attendees at major forums including the Cannes International Advertising Festival, In-Store Marketing Asia Summit, In-Store Marketing Summit, In-Store Expo, AMAP (Mexico) Shopper Marketing Conference, Shopper Insights Conference (Johannesburg) and POPAI. His expert commentary is sought after by world media and has appeared in publications ranging from Ad Age and Adweek to Cogito Journal (Mumbai), Marketing Daily, The New York Times, and PROMO magazine, among others. He is also a major contributor to the popular international book, now in its 2nd edition: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Kogan Page, April 2012).
As well, Lucas has served as an adjunct faculty member at Columbia College Chicago, the Lake Forest Graduate School of Management and The University of Chicago. He received his PhD in sociology from the University of Chicago and his MA from Loyola University in Chicago.
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 26 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com.