Canadian Packaging

Pentawards 2010 Winners Revealed


October 1, 2010
by Canadian Packaging Staff

The Pentawards 2010 handed out its awards on September 30, 2010 at the Belgo-European pavilion of Expo Shanghai 2010 in China.

“For this fourth edition, we registered more than 850 entries from 38 countries,” explains Brigitte Evrard, co-founder of the Pentawards. “We are very satisfied with this edition 2010 which, in spite of the serious economic crisis and the overall reduction of costs, registered a 13 percent increase in entries. The packaging on show was of excellent quality, but we also noted far greater caution in creativity – undoubtedly due to the conditions on the market which require less risk taking."

The big winner was the “HOYU3210” bottles, presented by ADK (Japan) – see photo above, winning the prestigious Diamond Pentawards – Best of the Show 2010. (A list of other award winners can be found below.)

About the HOYU3210:

The Platinum Pentawards that crown the best packaging in the five major categories have gone to:
BeveragesEduardo del Fraile (Spain), for Lascala, three Spanish wines dedicated to the Chinese market;
FoodKolle Rebbe (Germany), for The Deli Garage;
BodyCBX New York (USA), for U by Kotex
Other MarketsIdentis (Germany) for out_of_ark, the wild bags;
LuxuryBrandimage (France) for Oriens of Van Cleef & Arpels.

In addition to the Diamond and Platinum prizes, 39 Gold Pentawards in 44 categories were also given out, along with Silver and Bronze awards. A full list is available at www.pentawards.org.