Monies raised for breast cancer research is derived from the Nestlé Pure Life Natural Spring Water Pink Pack Program.
October 17, 2013
by Canadian Packaging Staff
HOPE, B.C. and PUSLINCH, Ont.—Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced it has donated $70,000 to The Breast Cancer Research Foundation (BCRF) through its Nestlé Pure Life (NPL) Natural Spring Water Pink Pack Program during Breast Cancer Awareness Month this month.
Nestlé Waters Canada and Nestlé Waters North America have donated $2.5 million through the Pink Pack Program since 2010.
The donation from Nestlé Waters Canada will go toward funding two BCRF research grants.
The current NPL-funded BCRF grant is supporting two researchers who are trying to develop a drug that will prevent breast cancer in those with mutations in the BRCA gene (the breast cancer susceptibility gene) before it occurs as a detectable lump.
To date, no other known scientists are working to develop new drugs to prevent breast cancer in those with the BRCA-mutation.
The drug the researchers hope to develop would save women from having to undergo a bilateral mastectomy, the only other known preventative step for those with the inherited genetic mutation.
This year in Canada, according to The Canadian Breast Cancer Foundation, more than 23,200 women will be diagnosed with breast cancer. It is the most common cause of cancer in women.
Nestlé Pure Life Natural Spring Water Pink Packs are available in 12- and 24-bottle cases at most national and regional convenience and grocery store outlets across Canada with a manufacturer’s suggested retail price of $2.99 and $4.49, respectively.
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. For more information about BCRF, visit www.bcrfcure.org.
Established in 1970, Nestlé Waters Canada is a wholly-owned subsidiary of Nestlé Waters North America of Stamford, CT. It’s headquarters in the Township of Puslinch. For further information, www.nestle-waters.ca.