Canadian Packaging

Nestle Noir Packaging Design By Anthem Wins Pentaward


October 7, 2010
by Canadian Packaging Staff

Anthem Worldwide, a Schawk Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, has announced its packaging design for Nestle Noir received a Bronze Pentaward in the 2010 Pentawards Worldwide Packaging Design Competition, held this past September 30, 2010 in Shanghai, China.

Anne Dean, managing director of Anthem Worldwide’s Toronto office, comments: "We are very proud of our partnership with Nestle Canada and honored that Anthem was engaged to help Nestle leverage the significant growth opportunity in the premium dark chocolate category. Our work for Nestle Noir was singled out for its creative excellence in the prestigious global Pentawards competition."

Gary Oakley, creative director of Anthem Worldwide’s Toronto office, says, "We are honored to have our work for Nestle Noir selected from the vast number of global entries to receive this mark of distinction. We see this as endorsement from a respected jury of branding and design leaders that our packaging communicated the new look for Nestle Noir, ensuring that the cocoa content and the unique shape of the tablet form was successfully highlighted."

Catherine O’Brien, director of corporate affairs Nestle Canada Inc., said, "The new packaging designs by Anthem for Nestle Noir successfully translated on pack the new curved chocolate shape that is uniquely designed to unleash cocoa flavors."

Nestle Noir was also recognized as a finalist in the first ever Design Edge Canada 2010 Regional Design Awards. This unique awards program celebrates the best of Canadian graphic design from across eight regions of Canada, from B.C. and Yukon to the Atlantic provinces.

Anthem offers a full range of branding and design services to its clients from its offices in 12 cities: Chicago, Cincinnati, Duesseldorf, Hilversum (The Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.).

For more information on Anthem, visit www.anthemww.com.
For more information on Nestle Canada Inc. and Nestle Noir, visit www.nestle.ca.