Canadian Packaging

How companies can capitalize on nutraceutical boom with packaging strategies

TricorBraun releases new indepth eBook looking at the evolving nutraceutical category and smart packaging solutions.


June 12, 2017
by Canadian Packaging staff

OAK BROOK, Ill.—Rigid packaging leader TricorBraun has released a new eBook addressing the accelerated evolution of the nutraceutical category, the challenges faced by nutraceutical brand owners and how they can leverage a variety of packaging strategies and win.

Consumers’ concerns about rising health care costs, a focus on preventative care and a greater desire for balance and wellness are just a few of the factors contributing to global nutraceutical sales, expected to reach $278.96 billion by 2021 (per: Transparency Market Research, Nutraceuticals Market – Global Industry Analysis, Size, Share, Growth and Forecast, 2015 – 2021.)

In the eBook, “Nutraceutical Packaging“, TricorBraun outlines:

  • Consumers’ changing lifestyles and generational attitudes towards vitamins, supplements and sports nutrition for preventive care;
  • Navigating the options beyond the best vessel to the functionally superior and insight-driven solution;
  • From food to gummies and how changing product formats are directly tied to packaging delivery systems and formats;
  • Identifying purchase drivers such as child-resistant closures, easy-to-understand labels, portability, convenience and more.

“The nutraceuticals industry is experiencing tremendous growth, and with that comes a host of challenges to stand out in a crowded market,” says TricorBraun senior vice-president of design and engineering Becky Donner. “The good news is that for wins on shelf, nutraceutical brand owners can drive consumer loyalty through packaging functionality that meets consumer preferences and enhances the consumer experience. It’s all about developing the right packaging, the right way, at the right place, at the right cost and on time so you can stay focused on what’s inside the package and one step ahead of consumer needs.”

Download a complimentary copy of TricorBraun’s eBook, “Nutraceutical Packaging“.

TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America’s leading providers of rigid packaging. Its primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide. For more information about TricorBraun Design & Engineering Group, contact Charmaine Laine, marketing communications manager, via via e-mail at claine@tricorbraun.com or 630-645-1208.