Canadian Packaging

Bobst rescues customer from effect of Hurricane Sandy

Bobst lends equipment and staff to help a customer finish a job when rogue hurricane knocks out power in areas of New Jersey.


Left to Right, Jorge Perez of Bobst, George and John Esteva, owners of Dynamic Die Cutting & Finishing Corp., and Angel Rios, Bobst.

On the eve of Hurricane Sandy on October 29, 2012, it was business as usual for Dynamic Die Cutting & Finishing Corp. located in Newark, NJ. as second-generation owner-operators and brothers, George and John Esteva were in the middle of a highly time-sensitive diecutting job for a major customer when they lost power at 8PM, having only completed 75,000 sheets of their 125,000 job order.

Hurricane Sandy left extreme devastation and many without power in the U.S. northeast, but still, after two days without power and a job promised to a customer on Saturday, November 3, George and John were anxious to find a way to complete this job for their customer. If they couldn’t, their customer would be out $28,000 in printed material.

To avoid this, on George contacted the Bobst office in Roseland, NJ to see if they could provide some assistance. BOBST is a global leader in the supply of machinery and services to packaging manufacturers in the folding carton, corrugated board and flexible material industries.

“Without power, we were desperate for help. I had no idea what to expect when I called Bobst and I did not know if Bobst had power,” says George. “I first spoke with Brenda Hawkins and she arranged for me to speak with Jorge Perez. After explaining our situation to Jorge, within one hour, Bobst confirmed we could use their Novacut 106 to finish running our job, which needed to be die-cut, stripped and inserted into cartons. We trucked our job to the Bobst Roseland Demonstration and Training Center on Thursday and began working at 7AM on Friday morning (November 2).”

The Bobst Novacut 106 ran the job at an average of 6,000 sheets per hour. George states: “Bobst really came through for us. We could not have done this job without their support. They provide remarkable service and support and we are thankful for this. I’m breathing a little easier knowing that I can get my customer’s job out. When we finish here, we are going back to our business, which still has no power and the job will be sorted, packed, then delivered to our customer by their requested deadline of Saturday, November 3rd.”

Technical assistance for the job was provided by Bobst’s Jorge Perez, technical specialist, electrical and Angel Rios, technical specialist, mechanical.

John shared the story of Dynamic Die Cutting, stating that theirs “is a small, family owned business, founded by their father Emilio in 1958. We are a close-knit operation, with five employees and we still operate in the same location, the Ironbound Section of Newark. Our Dad purchased our first Bobst diecutter, a Bobst SP 1080 in 1968 and we now have a Bobst SP 102 CE, purchased from Bobst in 1988, plus a Bobst Fuego 110 folder-gluer.”

George Esteva confirmed that the job was successfully completed and picked up on time on November 3, and reported that by 8:45PM that night, power had been restored.