Canadian Packaging

Up and at'em at UPAKOVKA/UPAK ITALIA tradeshow

Exhibitors at the recent staging of UPAKOVKA/UPAK ITALIA 2011 held January 25-28, report that the Russian packaging market is gaining momentum again following the decline in demand due to the global financial and economic crisis in 2009 and early 2010.


February 22, 2011
by Canadian Packaging Staff

Exhibitors at the recent staging of UPAKOVKA/UPAK ITALIA 2011 held January 25-28, report that the Russian packaging market is gaining momentum again following the decline in demand due to the global financial and economic crisis in 2009 and early 2010.

Held concurrently with INTERPLASTICA, 14th International Trade Fair Plastics and Rubber, the two shows attracted some 20,000 trade visitors from Russia and neighboring countries to the Krasnya Presnya Expocenter in Moscow, where 890 exhibitors from 18 countries presented their products and services on 183,000 square feet of exhibit space. The largest exhibitor contingents came from Russia, Italy and Germany, with official national presentations from Germany, Italy and France.

There was a significant increase in the number of Russian exhibitors, rising from 79 to 106 companies. Both events were organized by Messe Düsseldorf and its Russian subsidiary OOO Messe Düsseldorf Moscow – UPAKOVKA/UPAK ITALIA in cooperation with Centrexpo S.p.A.

Erhard Wienkamp, member of the management board of Messe Düsseldorf responsible for international trade fairs, was very pleased with the results: “It has been established that exhibitors at UPAKOVKA/UPAK ITALIA present innovative technologies – and this attracts industry experts from the entire CIS.

“The increase in the number of exhibitors and the exhibit space alone indicate that manufacturers have regained confidence in the Russian market and the outcome is proof that this confidence was justified. The exhibitors have reported a significant rise in demand and intense negotiations, and are optimistic about the prospects for post-show business.”

Russia is the third most important market worldwide for German food and beverage packaging machinery manufacturers. After the economic crisis in 2009, exports recovered in 2010 and were about 4 per cent higher than in the same period of the previous year in the first eleven months of that year, amounting to around €400 million (~CDN $540.4 million).

Vera Fritsche from the VDMA (German trade association of food and packaging machinery) sees great potential in the Russian market in the future, too: “Germany has been Russia’s most important trading partner for supplying food processing and packaging machines for many years now. The credit crunch combined with high interest rates caused Russian companies to put a lot of projects on hold, but now things get going again.”

After exports of Italian packaging machinery had dropped by almost half in 2009, in comparison to 2008, they grew by 7.2 per cent (in comparison to the same period in 2009) in the first nine months of 2010, rising to approximately €96 million (~CDN $126.6 million).

“Italian machinery manufacturers are convinced that the recovery of the market will continue and see good prospects for the future here,” stated Annunziata Landi from the Italian National Institute for Foreign Trade (ICE).

This opinion is shared by Raffaela Bigari from the Italian trade fair organizer Centrexpo and Andrea Briganti from the Italian Manufacturers Association of Machinery for the Graphics, Paper and Converting Industry (A.C.I.M.G.A.), “The manufacturers’ optimism is evident not least from the increased number of exhibitors here at the trade fair, which is the most important event for the entire packaging industry in Russia.

“Key players in the field of converting continue to exhibit because they believe in the recovery of the Russian market.”

The A.C.I.M.G.A.’s figures provide proof of the positive trend: In the first nine months of 2010, the value of machinery exported to non-EU countries in Europe saw a year-on-year increase of 3.9 per cent.

The trade visitors were pleased with the range of international products and services on display at UPAKOVKA/UPAK ITALIA 2011. Exhibitors reported that the attendees were well informed, interested in state-of-the-art technology and specific, tailor-made products.

The seminar program consisting of various workshops and lectures on current topics relating to the packaging industry were very popular.

Some visitors traveled from very distant regions of the CIS to the trade fair, although a few delegations canceled their plans to attend following the terrorist attack at the Moscow airport.

The next UPAKOVKA/UPAK ITALIA will take place in Moscow in early 2012, again concurrently with INTERPLASTICA. For further information on visiting or exhibiting at the shows, contact Messe Düsseldorf North America at 312-781-5180; or via e-mail: info@mdna.com; or visit the website: www.mdna.com.