LAS VEGAS, Nev.—The new Beauty Innovation & Design Awards (BeautyID Awards) have been created to recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment.
To be awarded July 9-11, 2017 at Cosmoprof North America (CPNA) trade show at the Mandalay Bay Convention Center in Las Vegas, the BeautyID Awards will cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments.
In addition, one category is dedicated specifically to cosmetic contract manufacturing.
Enrollment is currently open to the industry at large.
“CPNA is one of the most awarded shows that recognizes indie beauty brands, which notoriously innovate with their packaging and formulation,” says Cosmoprof North America trade show director Eric Z Horn. “As such, it was a natural evolution to provide a platform to recognize such creativity.”
The BeautyID Award submissions will be reviewed by an esteemed panel of judges that includes representatives from: Aware Products, Badger Winters, Barney’s, Clemson University, Estee Lauder, Fashion Institute of Technology (FIT), Hatch Beauty, Mary Kay, Mintel, MSLK, Stylus, ThisThatBeauty and Walsh House.
The judging panel will select one winner from each of the 11 categories as well as one Grand Award winner. In addition, an Audience Choice winner will be selected through public online voting scheduled to open late April.
The judges will be looking for a unique combination of distinctive design and user functionality.
Whether answering a demand or creating a new trend, product submission of any type are accepted.
Design, branding and PR agencies as well as suppliers and product manufacturers, can all apply.
However, package and/or formulation cannot be in a conceptual stage and must have been launched between April 1, 2016 – March 1, 2017.
“We are thrilled to provide this unique opportunity to our beloved industry and grateful to our esteemed judging panel for lending their talent,” says Cosmoprof marketing director Americas Daniela Ciocan. “To the participants, the opportunity to be seen and heard by these influential individuals is tremendous. However what also sets the award apart, is not only the recognition it provides, but also the unique prize package that grants winners access to tools that will assist in enhancing future creativity.”
Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.
To learn more or enter, visit: www.beautyIDawards.com.
About Cosmoprof North America
Cosmoprof North America (CPNA) is an award-winning premier international B2B beauty trade show covering all facets of the industry under one roof—the largest event of its kind in the Americas. For more information, visit www.cosmoprofnorthamerica.com.