Traveling half-way around the world to a trade show is not an easy proposition these days for smaller companies with limited budgets, but for the folks at Bobst Group North America, recreating their parent company’s dazzling technology display from last year’s drupa 2008 global printing and packaging extravaganza in Düsseldorf, Germany, offered a tremendous opportunity to touch base with its loyal folding-carton industry customers on this side of the Atlantic.
Held a few weeks ago at the company’s North American headquarters in Roseland, N.J., the Direction ’08 open house drew dozens of folding carton industry representatives to the week-long event, including about 25 key customers from Canada, according to the company’s Canadian sales manager John Hall.
“The attendees were very impressed with the new generation of Bobst die-cutters and folder-gluers that were shown for the first time after drupa,” Hall told Canadian Packaging, saying that the biennial open hose event drew 20 to 25 per cent more visitors than usual, including over 30 key partner suppliers.
“The Bobst open house obviously provided good value for the attendees,” says Hall, citing Bobst’s new Speedwave system for folding crash-lock bottom cartons without hooks, available on the new Masterfold range of folder-gluers, and the Locpack automatic packing machine for crash-lock bottom cartons, as popular crowd-pleasers that helped reinforce Bobst’s credentials as a leading one-stop supplier of cutting-edge equipment for the North American folding carton producers and converters.
“The set-up of the event, including equipment demonstrations and the seminars, emphasized the vast knowledge and support capabilities that Bobst offers to its customers, which is a big plus for Bobst,” Hall states.
“Personally, I found it very encouraging to see so many Canadian customers at the event,” adds Hall. “It demonstrates that despite all the pressures they are under right now, they are still looking forward to making progress in a difficult market.”