Touted as two of the healthiest foods around, yogurt and fish garnered some love as big winners of the 17th annual Canadian Grand Prix New Product Awards, a highly respected awards program organized by the Canadian Council of Grocery Distributors (CCGD), that showcases exceptional and innovative new products in 26 wide-ranging food and non-food categories from manufacturers and distributors.
Manufactured by Ultima Foods of Longueuil, Que. Yoplait Asana, a probiotic yogurt created for 40+ women, garnered three awards: for its innovative packaging, best all-Canadian product and for best in the Dairy and Egg Products category.
Cedar Bay Grilling Company Ltd. and its Cedar Planked Atlantic Salmon won in the Deli, Meat & Seafood category as well as its Maple & BBQ Sauce version for Innovation and Originality and the Canadian Grand Prix Healthy Innovation New Product Award.
Each of the entries in the Grand Prix competition was graded on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance.
Products introduced between January 1 and December 31, 2009 were eligible to be entered in the awards.
2010 Canadian Grand Prix New Product Awards winners are:
Baby Care: H.J. Heinz Company of Canada Ltd., Heinz Baby Cereal
Bakery: Weston Bakeries Ltd., Gadoua Multigo White with 14 Whole Grains
Beverages: Nestlé Waters Canada, Sanpellegrino Sparkling Fruit Beverage
Condiments & Sauces: Honey Bunny Inc., Honey Bunny Organic Clover Honey
Confectionery: Nestlé Canada Inc., Nestlé Noir Mousse Délicate
Dairy & Egg Products: Ultima Foods Inc., Yoplait Asana
Deli, Meat & Seafood: Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon
Dessert: Lebel Foods Inc., Double Delight
Frozen or Refrigerated Prepared Food & Entrées: Conagra Foods Canada Inc., Healthy Choice Gourmet Steamers
Fruits, Vegetables & Produce: McCain Foods (Canada), McCain Purely Potatoes
Shelf Stable Prepared Food & Entrées: Nature’s Path Foods Inc., Organic Flax Plus Maple Pecan Crunch
Snack: Kraft Canada Inc., Back to Nature
Private Label Category:
Bakery: Sobeys Quebec, Compliments Mini Artisan Breads
Beverages: Loblaw Brands Ltd., PC Mocktails
Condiments & Sauces: Metro Richelieu Inc., Irresistibles Aged Balsamic Vinegar of Modena
Confectionery, Snack & Dessert: Sobeys Inc., Compliments Sensations Gelato
Dairy, Eggs, Meat & Seafood: Canada Safeway Ltd., Eating Right Wild Pacific Salmon Burgers
Prepared Food & Entrees: Canada Safeway Ltd., Eating Right Kids Whole Wheat Bug-Shaped Pasta
All Canadian: Ultima Foods Inc., Yoplait Asana
Consumer Acceptance: Weston Bakeries Ltd., Gadoua Multigo White with 14 Whole Grains
Innovation and Originality – Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon, Maple & BBQ Sauce
Canadian Grand Prix Healthy Innovation New Product Award – Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon, Maple & BBQ Sauce
Innovative Packaging – Ultima Foods Inc., Yoplait Asana
For more information, visit www.ccgd.ca.