Canadian Packaging

PET going to the dogs?

Bowser Beer available in 12oz PET bottles as fun and healthy beverage alternative for canines.


July 8, 2014
by Canadian Packaging Staff

For dog owners who love to spoil their canines, Bowser Beer from 3 Busy Dogs, Seattle, Wash., has emerged over the past few years as a popular pet product that has enjoyed strong national growth.

Sales for the fun and healthy doggy drink alternative—packaged in lightweight, shatter-resistant 12oz polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics—have tripled in the past three years.

The explosive growth for the non-carbonated, non-alcoholic drink, created by founder Jenny Brown in 2008, mirrors the strong demand for pet products across the U.S.

“The product just resonates with beer drinkers and dog lovers who do almost everything with their dogs,” says Brown, a dog-loving entrepreneur who started her business first making healthy dog pretzels. “People take their dogs everywhere and do everything with them and they want to treat them and include them in their life.”

Bowser Beer is an all-natural chicken or beef broth drink made from scratch in the U.S., according to Brown. It also contains malt barley (B vitamins) and glucosamine for joint health. The dog beverage doesn’t contain hops, which can be toxic to dogs.

Dogs enjoy the taste and flavor of the all-natural drink and dog owners love the convenience and portability of the plastic bottles, says Brown. For active dogs and families on the go, Bowser Beer in PET bottles can be enjoyed at outdoor venues and stored in a backpack.

For smaller dogs who don’t consume the entire bottle, owners like the option of reclosing the single-serve bottle and saving the rest for later.

The amber PET container mimics the iconic shape and color of standard beer bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable, according to Kerry Drewry, sales manager for spirits, wine, and beer for Amcor Rigid Plastics.

In addition to 12oz PET containers, Amcor’s stock PET packages for beer are available in 375ml and 16oz sizes in various styles and colors.

Amcor Rigid Plastics is among the world’s largest manufacturers of plastic packaging for the food, beverage, spirits, personal/home care, and healthcare industries with 60 facilities in 13 countries. Amcor Limited is a global leader in responsible packaging solutions, employing more than 27,000 people worldwide, operating in over 40 countries across 180+ sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal, and glass packaging solutions to enhance the products consumers use in everyday life. Amcor is headquartered in Melbourne, Australia. Company information can be found at www.amcor.com.

To learn more about Bowser Beer, go to www.bowserbeer.com and sit. Stay.